National Geographic : 1918 May
vNo master record shall be considered as satisfactory and complete and perfect until it has been approved not only by an authorized representative of theVictor Company, but also by the artist. Exracr from Vctorartists contract Every Victor Record must have the artists own approval Our contract demands it Not only must every Victor Record re ceive the approval of the Victor Record ing Laboratory before it is listed in the Victor Record catalog, but the artist who makes the record must also be satisfied that it portrays his or her art with absolute fidelity. When you play a Victor Record on the Victrola, you can be sure the interpretation you hear is exactly as the artist sang or played it--exactly as he or she wishes you to hear it. So true to life in every detail that Victor Records have also earned for themselves the :universal and enthusiastic approval qf the great final judge--the music-loving public. There are Victors and Victrolas, from. $12 to, $950, and anyf Victor dealer will gladly demonstrate them and play your favorite music for you. Saepger Voice Culture Records are invaluable to vocal students-ask to hear them. Victor Talking Machine Co., Camden, N. J ., U. S. A. Berliner Gramophone Co.,Montreal. Canadian Distributors Important Notice, Victor Records and Victor Machines are scientifically coordinated and synchronized in the processes of manufacture, and their use, one with the,other,; isa solutely essential to a perfect reproduction. New Victor Records demonstrated at all dealers on the Ist of each month ............. ........... "'Victrola" is the Registered SCOTT Trade-mark of the Victor Talk- © mssK ing Machine Company designa- yattc ting the products of this Com-rn , pany only. ' Mention the Geographic-It identifies you."