National Geographic : 1918 Jul
Italy turned first to Switzerland. Naturally, since she was a neighbor - and Swiss watches were famous. Then on to Paris and London. 'But the horological experts of this sunny kingdom were "time-scien tists." Watch-fame meant little to them watch-beauty, even less. They had been commissioned by their government to select Italy's. official time piece. Their sole aim, then, was to look Through the surface of a watch into its works - to discover the "true reasons why some watch was the most accurate time-keeper in the world. They found at Waltham the most dependable timepiece known to science. SYDour Watch Section should be a Waltham 1 r Because-WalthamWatches Because - connoisseurs of are bought for their works, not on watch-artistry will tell you that in Sa faith. That is why the horological the elegance of design and the re experts of the most progressive fined beauty of their ensemble nations have chosen the Waltham Waltham Watches are not sur Sin preference to any other watch passed even by the finest time in the world. pieces of Geneva, London or Paris. Sl. The Waltham jeweler is worthy of your confidence, because his business has been built on the enduring foundation of quality. Ask him to explain the exclusive advantages of Waltham Colonial A. This beautiful masterpiece is one of the supreme triumphs of more than a half-century of,watch COLONIAL A making experience. It has established Waltham supremacy pfxtrerenely thin at no sacrifice of accuracy in the achievement of extreme thinness - without the sac Maximus movement 21 jewels rifice of that standard of accuracy which has made Riverside movement 19 jewels '" WALTH AM THE WO RLD'S WATCH OVER. TIME "lMention the Geographic-It identifies you."