National Geographic : 1918 Oct
SMAZDA is the trademark of a world wide service to certain lamp manu "Not the name of a thing, but the mark of a service" facturers. Its purpose is to collect and select scientific and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady, New York. The mark MAZDA can appear only on lamps which meet the standards of MAZDAservice. It is thus an assurance of quality. A MAZDA Lamp for every purpose Thistrademarkis the propertyof the General Electric Company. S A C L B R. ... EN A 4646 RESEARCH LABORATORIES OF GENERAL ELECTRIC COMPANY "Mention the Geographic-It identifies you."