National Geographic : 1919 Jan
THE NATIONAL GEOGRAPHIC MAGAZINE MERCHANDISE "SHOOTING THE CHUTES" IN A CHICAGO MAIL-ORDER ESTABLISHMENT (SEE TEXT, PAGE 33) ment boards of hotels, each slip carrying the rating of a customer. By the time the packages are wrapped, the sales tickets have gone to the credit department, and Mr. Black and Mrs. White have been submitted to the acid test of the financial Who's Who. If the ticket comes back properly checked the packages are delivered and the two cus tomers depart without realizing that their debt-paying reputation has been thor oughly scanned in the interim. If the tickets bear a different notation, the salesfolk politely tell the customers that they can arrange the charge matter with Mr. So-and-So. Before that no question is asked and no woid spoken. The Who's Who heard a silent appeal and rendered an inaudible verdict. Another feature of this mercantile es tablishment is its delivery system. Cov ering nearly 400 square miles of territory and making some 30,000 deliveries a day as an average, it is natural that efficiency should be the keynote of its operation. The handling of the orders as they are collected in the basement of the establish ment and then separated according to delivery routes is but little less compli cated and yet equally as efficient as the methods at the mail-order house men tioned previously.