National Geographic : 1919 Feb
COPYRIGHT 1918BY THEPRCCTER & GAMBLE 00. Ivory Soap proves its mettle when the skin is really dirty T HE grimiest, greasiest, most obstinate dirt vanishes quickly under Ivory's thick, cleansing lather. Just rub the lively, bubbling suds deep down into the pores. Massage as vigor ously as you please. Remember that Ivory cannot irritate-physicians recom mend it for a baby's tender skin. The rich, lasting lather softens every particle of dirt; dislodges every atom of the skin's excretions. Then, because Ivory contains no sticky, clinging oil, a quick rinsing carries away every trace of the soap, and the loosened dirt goes with it. After a washing with Ivory Soap, the skin tingles with the delicious, refreshing, thorough cleanliness that is the basis of skin health. IVORY SOAP. .99o%PURE TI VLO©I'5 -I "Mention the Geographic-It identifies you."