National Geographic : 1919 Feb
How I Improved My Memory In One Evening The Amazing Experience of Victor Jones "Of course I place you! Mr. Addison Sims of Seattle. "If I remember correctly-and I do remember correctly-Mr. Burroughs, the lumberman, in troduced me to you at the lunch eon of the Seattle Rotary Club three years ago in May. This is a pleasure indeed! I haven't laid eyes on you since that day. How is the grain business? And how did that amalgamation work out?" The assurance of the speaker -in the crowded corridor of the Hotel McAlpin-compelled me to turn and look at him, though I must say it is not my usual habit to "listen in" even in a hotel lobby. "He is David M. Roth, the most famous memory expert in the United States," said my friend Kennedy, answering my question before I could get it out. "He will show you a lot more wonderful things than that, before the evening is over." And he did. As we went into the banquet room the toastmaster was introducing a long line of the guests to Mr. Roth. I got in line and when it came my turn, Mr. Roth asked, "What are your initials, Mr. Jones, and your business connection and telephone number?" Why he asked this I learned later, when he picked out from the crowd the 60 men he had met two hours before and called each by name without a mistake. What is more, he named each man's business and telephone number, for good measure. I won't tell you pll the other amaz ing things this man did except to tell how he called back, without a min ute's hesitation, long lists of num bers, bank clearings, prices, lot num bers, parcel-post rates and anything else the guests gave him in rapid order. When I met Mr. Roth again-which you may be sure I did the first chance I got-he rather bowled me over by :saying, in his quiet, modest way: "There is nothing miraculous about my remembering anything I want to remember, whether it be names, faces, figures, facts, or something I have read in a magazine. "You can do this just as easily as I do. Any one with an average mind can learn quickly to do exactly the same things which seem so miracu lous when I do them. "My own memory," continued Mr. Roth, "was originally very faulty. Yes it was-a really poor memory. On meeting a man I would lose his name in thirty seconds, while now there are probably io,ooo men and women in the United States, many of whom I have met but once, whose names I can tell instantly on meeting them." "That is all right for you, Mr. Roth," I interrupted, "you have given years to it. But how about me?" "Mr. Jones," he replied, "I can teach you the secret of a good mem ory in one evening. This is not a guess, because I have done it with thousands of pupils. In the first of seven simple lessons which I have prepared for home study, I show you the basic principle of my whole sys tem and you will find it-not hard work, as you might fear-but just like playing a fascinating game. I will prove it to you." He didn't have to prove it. His Course did; I got it the very next day from his publishers, the Independent Corporation. When I tackled the first lesson, I suppose I was the most surprised man in forty-eight states to find that I had learned-in about one hour-how to remember a list of one hundred words so that I could call them off forward and back without a single mistake. That first lesson stuck. And so did the other six. Read this letter from Terence J. McManus, of the firm of Olcott, Bonynge, McManus & Ernst, Attor neys and Counsellors at Law, I70 Broadway, and one of the most fa mous trial lawyers in New York: "May I take occasion to state that I regard your service in giving this system to the world as a public benefaction. The wonderful simplicity of the method, and the ease with which its principles may be acquired, especially appeal to me. I may add that I already had occasion to test the effectiveness of the first two lessons in the prepara tion for trial of an important ac tion in which I am about to en gage." Mr. McManus didn't put it a bit too strong. The Roth Course is priceless! I can absolutely count on my memory now. I can call the name of most any man I have met before-and I am getting better all the time. I can remember any figures I wish to remember. Telephone numbers come to mind instantly, once I have filed them by Mr. Roth's easy method. Street addresses are just as easy. The old fear of forgetting (you know what that is) has vanished. I used to be "scared stiff" on my feet - because I wasn't sure. I couldn't remember what I wanted to say. Now I am sure of myself, and con fident and "easy as an old shoe" when I get on my feet at the club, or at a banquet, or in a business meet ing, or in any social gathering. Perhaps the most enjoyable part of it all is that I have become a good conversationalist-and I used to be as silent as a sphinx when I got into a crowd of people who knew things. Now I can call up like a flash of lightning most any fact I want right at the instant I need it most. I used to think a "hair-trigger" memory belonged only to the prodigy and genius. Now I see that every man of us has that kind of a memory if he only knows how to make it work right. I tell you it is a wonderful thing, after groping around in the dark for so many years, to be able to switch the big search-light on your mind and see instantly everything you want to remember. This Roth Course will do wonders in your office. Since we took it up you never hear any one in our office say "I guess" or "I think it was about so much" or "I forget that right now" or "I can't remember" or "I must look up his name." Now they are right there with the answer-like a shot. Have you ever heard of "Multi graph" Smith? Real name H. Q . Smith, Division Manager of the Mul tigraph Sales Company, Ltd., in Mon treal. Here is just a bit from a letter of his that I saw last week: "Here is the whole thing in a nutshell: Mr. Roth has a most re markable Memory Course. It is simple, and easy as falling off a log. Yet with one hour a day of practice, any one-I don't care who he is-can improve his Mem ory 1oo% in a week and 1,ooo% in six months." My advice to you is, don't wait an other Iinute. Send to Independent Corporation for Mr. Roth's amazing course and see what a wonderful memory you have got. Your divi dends in increased earning power will be enormous. VICTOR JONES. Send No Money So confident is the Independent Cor poration, the publishers of the Roth Memory Course, that once you have an opportunity to see in your own home how easy it is to double-yes, triple-your memory power in a few short hours, that they are willing to send the course on free examination. Don't send any money. Merely mail the coupon or write a letter and the complete course will be sent, all charges prepaid, at once. If you are not entirely satisfied send it back any time within five days after you re ceive it and you will owe nothing. On the other hand, if you are as pleased as are the thousands of other men and women who have used the course, send only $5 in full payment. You take no risk and you have every thing to gain, so mail the coupon now, before this remarkable offer is with drawn. FREE EXAMINATION COUPON Independent Corporation Publishers of The Independent Weekly. Dept. R-552, 119 West 40th St., New York Please send me the Roth Memory Course of seven lessons. I will either remail the course to you within five days after its receipt or send you $5. Name............................. Address................... ....... Nat. Geog. 2-19. "Mention the Geographic-It identifies you."