National Geographic : 1919 Mar
Broadway Is Gay Again! good old Sroadwa, bad old roadway, where joy is king and care must wear the mask ofmirth. Broadway is itself again! T HERE are those who appear to believe that the Edison Recording Laboratories specialize on grand opera and classical music to the neglect of the songs of the day. Noth ing could be farther from the truth. During the war, the output of RE'CREATIONS was necessarily reduced but now the Edison Manufacturing Laboratories are operating at full blast and the Broadway Hits are being produced in large quantities. The artists who sing the new songs and play the new dance music for the New Edison will testify that Mr. Edison's recording experts are as painstaking and exacting in recording the latest nonsense from "Tin Pan Alley"* as they are in making a record of a grand opera aria. Recently, after repeated rehearsals, a celebrated singer of comic songs said disgustedly to his companion: "Edison certainly makes you earn your money. You'd think I was going to sing 'Celeste Aida' instead of a thing that nobody will remember the name of twelve months from now." This singer spoke the truth. It is an inflex ible rule at the Edison Recording Laboratories that if a thing is worth doing at all it is worth doing well. *The Popular Song Publishers' District. For the same reason that the New Edison brings to your home everything the ear can give you of the art of the world's great opera singers, it also puts the very breath of Broad way into its RE-CREATION of the Broadway song and dance hits. The illustration on the opposite page is from a photograph taken at the Edison Recording Laboratories on Fifth Avenue, New York City, as Arthur Fields was making the acid test of singing in direct comparison with the New Edison's RE-CREATION of his voice. If you will close your eyes as you listen to the New Edison's RE-CREATION of Mr. Fields' voice in some of the recent Broadway song hits a magic carpet will transport you to Longacre Square, and Fields' performance will be as entertaining to you as if you were sitting in a second row seat at the Palace Theatre. Mr. Edison spent three million dollars in research work to develop the phonograph which performs this miracle. Do not confuse this wonderful Three Million Dollar Phono graph with other sound producing devices. There is but one instrument which sustains the test of direct comparison with living singers and instrumentalists. It is 5he NEW EDISON ' he Phonoqraph with a Soul" ,May we send you a complimentary coby of if4ZOG ' IOAVWAY" and the booklet M "WHAT THE CRITICS SAY"? THOMAS A. EDISON, INC., ORANGE, NEW JERSEY "Mention The Geographic-It identifies you"