National Geographic : 1919 Mar
COPYRIGHT 1918PYTHEPPOCTF& GAMBLE CO..CINCINNATt The original color and texture of a fine rug need not be impaired in the wear and tear of household use. SVORY Soap is the elixir that perpetuates all the loveliness of a new carpet. Used properly, once a year or so, at housecleaning time, Ivory restores the brightness to tints that have been dulled by the gray film of dirt which gradually forms on even the most carefully swept or vacuum-cleaned rugs. No particular skill is needed. Anyone can clean any kind or color of rug perfectly, just by follow ing the simple rules given opposite. Suppose you try this economical, satisfactory Ivory method yourself, this year. Your most valuable rug can only benefit by this treatment with Ivory's mild. cleansing lather. TO CLEAN CARPETS AND RUGS. Sweep thoroughly. Then, beginning at the corner farthest from the door, scatter Ivory Soap Paste (see directions inside wrapper)over not more than a square yard at a time. Scrub vigorously with a stiff scrubbing brush. Scrape off the paste with a metal-edged ruler or a piece of zinc. Wipe thoroughly with a cloth wrung out of clean, luke warm water. Work with not against-the nap. Use water sparingly, being care ful not to saturatethe body of the carpet. IVORY SOAP. .99 0% PURE _____^____U "Mention The Geographic-It identifies you"