National Geographic : 1919 Jun
llllt llltllilllllltll lllllMllllllllllllllllllllll ll lllllllllllllllH llllM lllllll$ lllllllllllllllllllllllll lllll lllllllllllllll lllllllllllillllll ll WHITE RUBBER TIRES When tires grow dingy with use people paint them white to make them look new. Why? Because so many tires when new are white tires, taking their color from the Zinc Oxide that goes into them. Zinc Oxide also contributes toughness and long life to any automobile tire. Satisfactory tires have not been produced without Zinc Oxide being used. The New Jersey Zinc Company has been supplying pure Zinc Oxide for this purpose since the advent of the tire industry. This Zinc, made from the unique ore of its Franklin Mines, has always been the standard among manufacturers who have built their reputations on the merit of their tires. We manufacture Zinc products only, devoting our experience, resources and research department to the one purpose of giving each industry the materials best suited to its needs. THE NEW JERSEY ZINC COMPANY, 160 Front Street, New York ESTABLISHED 1848 CHICAGO: Mineral Point Zinc Company, 1111 Marquette Building PITTSBURGH: The New Jersey Zinc Company (of Pa.) . 1439 Oliver Building Manufacturers of Zinc Oxide, Spelter, Spiegeleisen, Lithopone, Sulphuric Acid, Rolled Zinc Strips and Plates, Zinc Dust, Salt Cake and Zinc Chloride The world's standard for Zinc products "e New Jerseyo "Mention The Geographic-It identifies you"