National Geographic : 1919 Sep
How a small business became the largest of its kind A true story especially valuable to any man who is, or hopes to be, in business for himself S OME years ago, in the corridor of a down town office building in New York, a very little business was started. It dealt in a very small commodity-theatre tickets. Today that business has a large establishment on Broadway near Forty-third Street and branches in a half dozen New York hotels. Its annual turn-over runs into the millions. "Mc Bride's" has become a national institution patronized by thousands of successful men and women in all parts of the land. "The average man could double his success" W HAT was it that happened to the "nice little business" to cause it to become the largest busi ness of its kind? John McBride, one of the three men who have made it, answers that question this way: "The Alexander Hamilton Institute's Modern Business Course and Service came to us at just the right time. It taught us to think in large terms; it gave us increased self-confidence. We were no longer satisfied to have a nice little business; we determined to have the largest business of its kind in the world." Only successful men and women deal with the McBrides; those who are glad to pay 50 cents ad ditional on each theatre ticket for the sake of service and convenience. The leaders of finance and industry thruout the country are their customers. "I have studied these successful men." Mr. McBride says, "and the quality they have which other men lack is simply this-complete faith in themselves. That faith is founded on the knowledge that they are masters of business; that they can deal with any crisis when it arises and can reach out and grasp any opportunity when it occurs. "I believe the average man could double his faith in himself in a few months if he would make himself master of the fundamentals of business thru such a training as the Alexander Hamilton Institute can give." No business is different Y OU say that the McBride business is "different." Mr. McBride does not think so. He found that he needed to know credits, and merchandising, office management, cor poration finance, and investment, sales manship, and adver tising-the very same business funda mentals that apply in every office and factory in the land. Fundamentally his business is no differ- John McBride.ofMcBride's,Inc., ent than that of any New York City, the largest com other business. That pany of its kind in the world is why he has profited by this Course and Service' just as many men have in every line of business. More than 95,000 men, representing every kind and department of business, have tested the practical value of this training. They have proved that training breeds self-confidence, and self-confidence means busi ness progress and increased earning power. Send for "Forging Ahead in Business" FOR men who really care about their future the In stitute publishes a 116-page book entitled "Forging Ahead in Business." Would you today like to begin to acquire that training which gives a man confidence to seize his opportunity when it comes ? Then for you there is a copy of this book-free. Send for your copy now. Alexander Hamilton Institute 171 Astor Place New York City Sendme "Forging Ahead in Business "FREE Name.---..---------------------- ..... Printhere Business Address _------------------------------------ -.. .. .......... Adss---------------------------------------------- - Business Position-...- ......------.--.---- -- .. ..-.......-....... "Mention The Geographic-It identifies you"