National Geographic : 1919 Nov
Thirty seconds later! Hempel has ceased. The blindfolded jury is not aware that the New Edison is singing "lo non sono piu l'Annetta" alone. FRIEDA HEMPEL is called "Hempel of the Voice SSupreme." You might think this is because of her technique-so flawless, so superb! Or because of her notes, pure as the chiming of silver bells. But Hempel is infinitely more than a vocalist. Hear her sing some song she loves, and suddenly you understand what it is that makes her great among the greatest in opera and concert. For you fall under the spell of a mysterious, lifting power-a power which transmutes every note into gold and every bar into angel-music. It is Hempel's sublime artist-soul. Soul is that electric something, that transcendent something, that eternal something, which makes music the mind's solace and inspiration. The soul of music is what Edison has caught and perpetuated in his RE-CREATIONS. That is why he considers the New Edison the greatest of his inventions. That is why the heart of the music-lover responds to a RE-CREATION by the New Edison, even as it responds to the art of the living artist. Go hear the New Edison. Hearit with your eyes closed, for that is the best way to listen to music. You willfeel that the artist himself is standing before you, alive! Write to Thomas A. Edison, Inc., Orange, N. J., for the most interesting phonograph story of the year, "Edison and Music." EDISON with a Soul" "Mention The Geographic-It identifies you"