National Geographic : 1919 Dec
THE DLDiLT BUILT WATCH AND THE FOREIGN WAlCH A~yoi 1er4 Waltham 71/ Ligne The movement is actually smaller than a dime in diameter $175 to $1,000 or more depending upon the case Know Something About the "Works" in the Watch You Buy ST HERE are limitations to human handiwork in watchmaking which American genius has circumvented by the miracles of machinery - miracles which, for exactitude, precision and finish transcend the skill of the human hand. We have told you that Waltham machinery creates a standard of accuracy unapproached elsewhere in the world. That the "parts" of Waltham movements are distinctive in material, de sign and advanced process of manufacture. And when these "parts" come to the Waltham Master Assembler, they meet the eye, the skill, the knowledge of a master craftsman thoroughly conversant with the formulas exclusively invented and developed by Waltham genius in watchmaking. He is the assembler of the Balance and Hairspring (the heart and brain of the watch) which ultimately beats upon your wrist or in your pocket 432,000 pulsations a day, year in and year out. A transferring of energy into motion that is truly wonderful when Swe seriously think of it. The Assembler of the foreign-built watch, known as a " repasseur," istobe pitied. He knows no defined standard of quality. The material that comes for his inspection is of unknown quantity in accuracy of construction and finish. His capacity is rather that of a judge. He must decide on the barest information and appearance whether one part is good enough to equal or stabilize another. This condition exists because the foreign-built watch is an assembled watch - the parts made in many shops and homes, with hand ma chines; no standardization, no ideal, and every buyer of a foreign-built watch incurs this liability. The Waltham Master Assembler is unique. He is a product of Waltham suprem acy in watchmaking. He is the human distinction hidden in this world-famed watch - a unit in its performance which has placed it in actual competition above the world's finest watches. He is a living symbol of Waltham, guarding day by day an international reputation, at once a guarantee to you that your purchase of a Waltham Watch is a lifelong investment. This story is continued in a beautiful booklet in which you will find a liberal watch education. Sent free upon request. Waltham Watch Company, Waltham, Mass. WALTHAM THE WORLD'S WATCH OVER TIME "Mention The Geographic-It identifies you"