National Geographic : 1920 Feb
Firstnight at the Automobile Show. Thousands of people pay admission to see new models of the year. A man can go all through the Show-see the new color schemes, ingenious novelties in trimming and design. What has he really learned ? What can a Man really Learn at the Show T HERE are a style change year ofyears. Itsstyleis lot of things a after year may wipe no more subject man buys that out 27 per cent. of to passing moods he intends to discard its value over night. than its engineering after a season or so. TF a car is expected design. He expects the style to last only a year WTH ERE VER to change year by or two, there is no V you go, you year. This is as it reason why its style hear people saythey should be. should not change see "so many But no matter every season. Packards" on the how much money But the Packard street. S a man has, when he Company believes That is because makes a purchase that stabilizedstyle the Packard keeps involving perhaps is just as much a on running and is S $3000 and up, he part of basic trans- always a "new expects to get a portation princi- model." reasonablyperma- ples as Packard me- The public opin nent value, chanical features ion about the Pack He usually gets it and performance. ard car is perhaps in everything but The Packard car the most valuable his motor car, is built to deliver automobile good where the habit of service over a term will in the world. "Ask the Man Who Owns One" PACKARD MOTOR-CAR COMPANY, Detroit "Mention The Geographic-It identifies you"