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National Geographic : 1920 Apr
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Frnm ocketSun6ial to ( ruenerithin the GULD SWATCHMAKING AT Hastgrsed DOCKET sundials must have been in quite 1 general use during Shakespeare's time, for Jaques, in "As You Like It," remarks, "And then he drew a dial from his poke." I . t seems quite certain that the early clockmakers' guilds evolved the pocket sundial as the first portable timepiece. Although valueless on Cloudy days, the courtiers of this early period took great pride in the ostentatious display of their dials. In the mountainous cantons of Switzerland the art of the watchmaking guilds attained its fullest development. There, it seems probable, the early pocket dials were made, later to be super seded by the pocket watch. There the masters of the guilds dedicated their lives to their work, B and passed down their art, a priceless heritage, to their sons and grandsons. Todaytle ruenerithin IsMoa , i thes*, o' ,Al Where O ehe SWdialMeasmrd me Gruem WalirhersOid_ In the Gruen workshops at Madre-Biel, Switzer land, the Gruen Verithin is made. Here, with the aid of the most modern American machinery, master craftsmen fashion the Gruen movements -and here these artisans, with the same skill Rand devotion as was possessed by the masters of old, do what no machine can do-finish by hand and adjust each movement to the exacting standards of Gruen Precision accuracy. On Time Hill, Cincinnati, is the American workshop of the Gruen Guild where the hand-wrought casesare made, and the movements inserted and given final adjustment. Here, also, is maintained a real service workshop, where standardized duplicate repair parts S are always on hand for promptdelivery toany jeweler in America. You may see the Gruen Verithin at one of the 1,200 jeweler agencies, the best in each locality, to whom the sale is confined.. Look for the Gruen Guild Emblem displayed in the store windows of all Gruen agents. Remember, however-not every Swiss watch is a Gruen. Write for the Gruen Guild Exhibit PATENTED A book of Etchings and Photographic Plates showing paen Gruen Guild Watches for men and women will be Apopular Gr Vein M .th sent if you are sincerely interested. O te OGr.asW Wh Mtw - GRUEN WATCHMAKERS GUILD sion made an accurate watch thin |j a maMe^- ~Time Hill, Cincinnati, 0. VIERM WAakers of the famous Gruen Watches ine 87i Canadianbranch, Toronto, Can. 2F sortsof saffmtes watch moro Dietrich Gruen Models,$S5 to $825; Uttrathin Models, r$V 825 to $600; Very. Veritin Model, $O0 to $80; Vet. thin Nodel, $0 to$80; Thin Modelst, $ to SO;Men' __a__B ___ _.....l, _-.,, _ _ Strap Models, $r7 to $s; Ladies' Wrist Models, S to 7 $ 7, withfull cut AA4 diamonds, up to $4,000. ROU EN Guild Watches
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