National Geographic : 1920 Apr
Projecting the world through a lens T HE motion picture and the stereopticon made possible by lenses! Lenses to record history or story, lenses to project them! Approximately 120,000,000 feet of film shown by them daily to millions of people in America's theatres! And through lenses we are whisked o'er the seven seas - into dreamlands and real lands into the midst of raging battle, or into the peaceful love of a childish paradise. And through lenses are flashed upon the screen; the miracles of growing plant life and the secrets of the microscope, made still larger that all may see. All the strange, new worlds within worlds the worlds of industry, of medicine, of fiction, of love, of war, of truth-all these are brought to all the people, because there are lenses those bits of marvel glass, marvelously ground -that do weird things with light. That this institution has been the leader in lens and other optical development since the middle of the last century, is our incentive to maintain that leadership, and do even more, "that eyes may see better and farther." Writefor literatureon any optical product in which you are interested. BAUSCH & LOMB OPTICAL COMPANY . . ROCHESTER. N. Y Makers of Eyeglass and Spectacle Lenses, Photographic Lenses, Microscopes, Balopticons,Binoculars and Engineeringand other OpticalInstruments. it eyes may see -x - better and farther. "Mention The Geographic-It identifies you"