National Geographic : 1920 Apr
Vi\ v Ir a / "iy HE care of even the tenderest skin can well be left entirely to Ivory Soap. Ivory's velvety lather is so pure and so mild that one can rub it in vigorously without the least discomfort. It cleanses thoroughly, but gently; then rinses completely at the first touch of clear water. Ivory Soap leaves no unsightly gloss; no drawn feeling in the skin. This is because Ivory is free from excess oil and alkali. Its continued use makes for that soft, whole some clearness that is real skin health and beauty. IVORY SOAP. . 0 L©A^ iB Have you used the new Ivory Soap Flakes? Let us send you a trial size package free. We want you to know how easily and safely these snowlike flakes of Ivory Soap launder silks, chiffons, flannels, and all frail fab rics, without rubbing. They're splen did, too, for the shampoo. To get the free trial package, with interest ing booklet of directions,just send your name and address to Depart ment 23-E, The Procter & Gamble Company, Cincinnati, Ohio. .99% PURE "Mention The Geographic-It identifies you"