National Geographic : 1920 May
The Standard Safe 6%Investment F OR38yearsS.W. Straus&Co. have been pioneers and leaders in the development of investment bonds which are unimpeachably conserva tive and fundamentally safe. As a result of this consistent policy, the serial first mortgage bonds un derwritten in accordance with the Straus Plan are today recognized as the standard safe 6% investment of the nation. Our booklet, "Safety and 6%," will tell you why. Write for it today. Ask for Booklet E-1008 SMSTRAUS & CO. Established 1882 Incorporated NEW YORK CHICAGO 150 Broadway Straus Building Detroit Minneapolis San Francisco Philadelphia Cleveland Milwaukee Boston Indianapolis Washington Buffalo Los Angeles Pittsburgh 38 years without loss to any investor BROWN BROTHERS & COMPANY Philadelphia Established 1818 NEW YORK Boston Letters of Credit Information of value to the traveler is sup plied in our new booklet, "Concerning Travelers' Letters of Credit." This ex plains how such letters may be obtained and their uses and advantages; also some account of our services and facilities for the tourist or business man presenting these letters in foreign countries. Copy sent upon request BROWN, SHIPLEY & COMPANY Established 1810 Founders Court, Lothbury LONDON, E. C. Office for Travelers 123 Pall Mall, LONDON, S. W. Safety and Service for Subscriber and Advertiser The National Geographic Magazine bases its advertising policy upon the unusually intimate relations which exist between its 750,000 owner-subscribers and the publi cation. Its readers, as members of this great hu manitarian organization, are more than mere subscribers to a periodical-have a very real, proprietary interest in the publi cation. They realize that all income from the Magazine is used to further the educational projects of their National Geographic Society. It is not surprising, therefore, that they usually speak of "Our Magazine- The Geographic." All advertising for the Geographic's pages naturally receives the closest scrutiny-the honesty of the offer, the high standard of the product-its interest to our readers and the value to the advertiser, make up the sum total of its admissibility. For example, in the financial field, the Magazine accepts only the advertising of national banks and trust companies and of bond houses of the highest integrity, which have been in active business for at least ten years. This rigid advertising policy, coupled with the mutuality of interest between sub scriber and the Magazine, has resulted in implicit reader-confidence and in a maxi mum responsiveness to advertising from these 750,000 community-leading sub scriber homes. Thus every advertiseris sure of the company he finds himself in. The National Geographic Magazine "Mention The Geographic-It identifies you"