National Geographic : 1920 Jun
To Help the Eyes See More and Farther -in the Woods, the Air, on Land or Sea THE eyes of man function at compar atively close ranges. Unaided, they limit his enjoyment of outdoor life to his immediate surroundings and restrict, his usefulness in many operations. But through optics he has gained other and far-seeing eyes to help his own. Binoc ulars are made to lift his horizon and broaden his landscape, to unveil Nature's inaccessible reaches, to expose hidden dangers of the deep. On every vessel of our Navy, large or small, with our forces on land and our heroes in the air, the binocular made an unparalleled war record. And we were its chief source of supply, meeting our government's crisis with more than twice as many binoculars in a week as we for merly produced in a year! Now, in the ways of peace, the binocular is giving service no less varied and helpful. What autoist does not multiply by many times the interest of his tours, when ac companied by his binocular? Tourist, aeroplanist, sportsman, yachtsman, Nature student--all depend upon it to increase their vision and their pleasure. Nor is this the only optical product which adds to the comfort, safety and efficiency of life. The microscope, ophthalmic and photographic lenses, projection apparatus, military instruments and others combine to give a service to the world, which we are proud to have been developing along lines of precision and quality since the middle of the last century. Writefor literature on any optical product in whichyou are interested. BAUSCH & LOMB OPTICAL COMPANY, ROCHESTER, N. Y. Makers of Eyeglassesand Spectacle Lenses, PhotographicLenses, Microscopes, Balopticons, Binoculars and Engineering and other Optical Instrumcntss. that yes mayse better an~farther "Mention The Geographic-It identifies you"