National Geographic : 1920 Jul
COPYRnIHT O1920 BYTHEPROCTER & GAMBLE Co.,CINCINNATI RUB a cake of Ivory Soap be tween your wet hands, and watch the wonderful Ivory lather foam up in millions of lively bubbles. Rub the lather into your skin. No tice how grateful it feels-not a suggestion of irritation. Notice that it does not dry down nor go "flat," but spreads its velvety coat over your entire body. Dash water upon it. See it vanish instantly. Observe the clear, satiny smoothness it gives to your skin, and the exhilarating sense of per fect cleanliness which envelops you. Do you wonder that the people who use Ivory Soap can be satis fied with no other ? IVORY SOAP 99 1 %PURE IT FLOATS "Mention The Geographic-It identifies you"