National Geographic : 1920 Aug
GLIMPSES INTO THE SPIRIT OFAMERICA'S SECOND GREATEST INDUSTRY. (No.1) Similarity of Ideals Is What Makes a Nation It was America that changed the definition of "nationality" from a similarity of race to a similarity of taste. Also it was America which first elevated the widespread sense of patriotism from a mere massing of individual ambitions into a solider fabric of mutual aids to Community Needs. It is singular that the railroads, the postal service, the telegraph and telephone, the fire and water departments, meat packing, steel making, lumbering and various other universal needs have achieved their present degree of high relative efficiency apparently without much regard for whether they were so-called private or so-called public enterprises. This is because one of the prime incentives has been a certain pride in Public Service, with personal pride in making a first class job of it. Disregarding all theories of social organization, it is certain that, in any case, the same men would have done the same jobs in the same faithful and proudly progressive way-because of their proven superior fitness for the vital and difficult work in hand. So it seems to be more a matter of efficient spiritin public service than it is of just who or what is the immediate employer of the kind of special talent needed. Next to food, shelter is the most important thing for mankind, and for this purpose the varied products of TREES have been his chief reliance ever since the increasing population caused a shortage of caves. So the American LumberIndustryis, and always has been, practically second to agriculture as a facile, dependable and economical reliance for us all. Of course, in most cases, the harder the wood the longer it lasts and the more serviceable it is. Therefore, it is that the notable variety of Hardwoods in our great deciduous forests, are so vital a fact of our national life and comfort. The breadth of concept and purpose, in war and peace, of the many thousands of independent loggers, sawyers, executives and fine craftsmen engaged with our American Hardwoods is one of the most encouraging truths of American Industry just as their product is. one of the elemental daily and hourly needs of the life of every one of us. YOU CANNOT EVEN SIT ON A CHAIR without realizing this. (All chairs are of hardwood.) You cannot even reprove your young son for accidentally digging his restless heel againstthe INTERIOR TRIM of your home without realizingthis - and without beingglad that it is hardwood, and thuspractically "mar-proof." The splendid co-operation in the American hardwood manufacturing industry, among all elements concerned, deserves not only mutual recog nition among themselves but also a fuller knowledge by the consuming public-which means everybody. This it will be our purpose to help along by a few simple little stories of facts that are much simpler, and much more important, and vastly more fascinating, than they may have seemed. WATCH THIS PUBLICATION FOR GLIMPSE NO. 2 American Hardwood Manufacturers' Association MEMPHIS, TENNESSEE American Oak Cottonwood Elm Sycamore Willow Red Gum Chestnut Beech Tupelo Lynn American Walnut Hickory Basswood Cherry Magnolia Poplar Ash Maple Persimmon et al. _ _____________-_ "Mention The Geographic-It identifies you"