National Geographic : 1920 Sep
GLIMPSE NO. 2 INTO THE SPIRIT OF AMERICA'S SECOND GREATEST INDUSTRY Pride in First Class Work is the Label of Leadership Nowhere else in the world does the science of Lumbering equal modern American methods. And no hardwoods in the world sur pass the superb cabinet woods of our own great east ern and mid-southernforests. (Knowledge of their extent today gives a sudden joy to people of cultured taste in furniture and interior-trim, some of whom had almost been led to actually believe in the early exhaustion of our native sup ply! Yet generations to come will share our present lavish privileges.) The vista shown above is two miles long- a solid bed of supe rior hardwood logs, of many species, which in due course will yield over 12,000,000 board-feet of the best furniture, trim and specialty woods in the world today. Notice the obscure temporary railroadat the right-laid (at heavy cost) to convey the thousands upon thousands of selected logs from their neatly arranged "stop-over" to the great mills which are to convert them into form for your most intimate and life-long uses. It is a fascinating thought- as to just which of the logs seen above may contain the material for yourown new diningroom set,your new phonograph cabinet or the interiortrim (or floors) of your new home-perchance this year, or next year (or even the year after.) No matter when it happens, however, you never willforget this photograph of the superb logs, superbly "logged" and so proudly and skilfully handled, parts of which somedayorotherare to beyour very own. (Really, the notion is distinctly interesting!-Isn't it?) WRITE US-AND WATCH THIS PUBLICATION FOR GLIMPSE NO.3 American Hardwood Manufacturers' Association MEMPHIS, TENNESSEE American Oak Cottonwood Elm Sycamore Willow Red Gum Chestnut Beech Tupelo Lynn American Walnut Hickory Basswood Cherry Magnolia Poplar Ash Maple Persimmon et al. "Mention The Geographic-It identifies you"