National Geographic : 1920 Sep
'The UN-US AL is the demand of the PERI OD. The next time you pick up a letter you will ob serve that its mechanical make-up is Just USUAL the same old Roman type of 40 years ago ( like this ) There is no change in ap pearance from millions of other letters. There is no individuality - no for ce. This can be obtained only by changing the .style of type, which will make the appealUN-U SUAL, obviously attention value e nhanced. &SA.g, ke'tte- wvAiLtem on' a Hannond , 4U N-US.UAL. M.te'ue couv4d & no two atelt , CA move tian two. women oUd dives a tide. 3ne k 'ta't " tU'11 to. meet lV ta Two sets of different styles of type are always on one, MULTIPLEX,"Just Turn the Knob" and change from one to the other; these aay instantly be replaoed by others. THIS "COPY" IS ILLUSTRATIVE OF THE CHANGING. Chinese Phonetic and Japanese Kata Kana are avail able on the Multiplex. Write for free booklets. HAMMOND TYPEWRITER CO. 637 East 69th Street New York 8%Yield Guaranteed Short Term Notes Profitable Conversion Right Large Future Earnings Assured The borrower, being engaged in a fundamental industry on which many others are dependent, will command in future all of the business which its facilities will permit it to accept. This business, now under contract, has been undertaken on a basis which will prove very profitable. Ask for Circular No. 1078-D Peabody, Houghtelmg &Co. Est. 1865-Inc. 1918 10 South La Salle Street, Chicago Detroit Cleveland St. Louis Milwaukee Bring Order outoF 2 Disorder with CLEKd Clip Binders Make a book-file of the important "live" correspondence. "Cleko" Clip Binders hold papers in readable form, and systematize your desk. No holes to punch. Papers easily inserted and removed. No. 311 Note size (6x 9%)...............25c each No. 314 Letter size (11x8%)...............35c No. 317 Legal size (8' x 14)................40c No. 414 Black cloth (11 x 8%)........... 1.25 Your stationer has them. If not, write us. CUSHMAN & DENISON ,ri ^ \ ~MFG. CO. 122 11th Ave.. New York "Mention The Geographic-It identifies you"