National Geographic : 1920 Oct
Grown Great Through Service to Mankind FROM a tiny room to the titan plant pictured above-that is a far, far span. This is the story of the house of Bausch & Lomb, the story of great growth through great service. Nearly seventy years ago John J. Bausch dedicated himself to the task of making glasses "that human eyes might see better and far ther." Obscure, maimed, in debt, he struggled through long, unrewarded years, upborne alone by his undeviating resolution to succeed through work done worthily. Today, through the house he founded, the activities of Bausch & Lomb cover the world-wide field of optics. Through their Microscopical Apparatus.Sci ence discovers atomic, destructive myriads, and devises means for man's protection; through their Ophthalmic (eye) Lenses is done mankind's service in preserving man's most precious sense; through their photographic and photomicrographic lenses world and atom, nature and man are un erringly recorded; through their projection lenses and apparatus the wonders of the earth are vividly portrayed on countless screens, while their giant light reflectors flash wide assurance across the deep. It is with a frank humility that Bausch & Lomb speak of these achievements in the field of optics. We recognize that such growth has been permitted us only by reason of that spirit of service through faithful, worthy work and the helpful co-operation of our scientific friends in the professions and trades which has tirelessly continued since John J. Bausch toiled in his little shop. That spirit is today our most greatly prized possession; and it isa spirit which we pledge ourselves to maintain in that wide field of optics where our leadership has been won. Write for literatureon any opticalproduct in which you are interested BAUSCH & LOMB OPTICAL COMPANY... ROCHESTER, N. Y. Makers of Eyeglass and Spectacle Lenses PhotographicLenses, Microscopes, Balopticons, Binoculars and other Optical Instruments. that eyes may see better au further . -- "Mention The Geographic-It identifies you"