National Geographic : 1920 Oct
DouglasFir Northern White Pine Idaho White Pine Western Soft Pine Arkansas Soft Pine Washington Red Cedar Red Fir and Larch Norway Pine WHY THIS TRADE-MARK MEANS A NEW SERVICE IN THE LUMBER BUSINESS IN nearly everything we buy or use we have become accustomed to look for a standard article of known merit. We want to know where it comes from, who is back of it, what can be expected of it, and how it compares in quality and price with similar merchandise sold for a like purpose. This is a busy world. We cannot take the time to learn solely by our mistakes; we may learn too late. We cannotwait to test every coinwe accept in payment for goods or services. So we have a standard currency-the Government's stamp or trade-mark to certify its worth. For like reasons we insist on products with the stamp or trade-mark of responsible manufacturers to assure us the value we pay for. Some of these makers' stamps are almost as dependable as the mint-mark on a coin. Yet when it comes to lumber most of us know very little about it; what species or grade of wood is best for the purpose we have in mind, where it comes from, who manufactures it. As substantial factors in the lumber busi ness, the Weyerhaeuser people want you to think more about the wood you use. To this end they will supply to lumber dealers and to the public any desired information as to the qualities of different species and the best wood for a given purpose. This service will be as broad and impartial as they know how to make it. They are not partisans of any particular species of wood. They advise the best lumber for the purpose, whether it is a kind they handle or not. What they advocate is conservation and economy through the use of the right wood in its proper place. From now on the Weyerhaeuser Forest Products trade-mark will be plainly stamped on their product. You can see it for your self at the lumber yard or on the job after it is delivered. When you buy lumber for any purpose, no matter how much or how little, you can look at the mark and know that you are getting a standard article of known merit. WEYERHAEUSER FOREST PRODUCTS SAINT PAUL* MINNESOTA Producers of Douglas Fir, Washington Red Cedar and Cedar Shingles on the Pacific Coast; Idaho White Pine, Western Soft Pine, Red Fir and Larch in the Inland Empire; Northern White Pine and Norway Pine in the Lake States; and Arkansas Soft Pine in the South. "Mention The Geographic-It identifies you"