National Geographic : 1920 Nov
"GO GET 'EM!" That invincible slogan of the A. E. F. was the terror of the Hun. If there ever was a phrase characteristic of a nation, it is that one. It embodies the very essence of American determina tion. Its brevity and force suggest power, pertinacity, initiative, self-reliance, conscious skill and invulnerable will. "GO GET 'EM, BOYS!!" Isn't there a thrill in that? That is likewise the spirit of American Lumbering. It has to be. That is the only way to get our splendid hardwood logs over the rocks and through the muck of our great Eastern and Southern deciduous forests and into your comfortable homes and offices in the form of worth-while furniture, doors, floors and trim. So, hereafter, when you sit before your lovely dressing-table, or pull a drawer from your office file, or dance on a mirrored floor, you will recall this photograph of where that wood came from and how it got to you-and this recurrent thought will be an interesting and a pleasant one. And you will realize, perhaps with a convincing shock, that There Is No Substitute For Good Hardwoods. There Is No Substitute For Good Hardwoods. They are indispensable to your daily comfort and your best artistic life. You say, "GO GET 'EM." We do it. WRITE US-AND WATCH THIS PUBLICATION FOR GLIMPSE NO. 5 American Hardwood Manufacturers' Association MEMPHIS. TENNESSEE American Oak Red Gum Chestnut Elm Maple Cherry Butternut American Poplae Hickory Beech Sycamore Persimmon Magnolia Walnut Cottonwood Ash Basswood Tupelo Willow et al. COPYRIGHT, 1920, CROS BY-CHICAGO, "Mention The Geographic-It identifies you"