National Geographic : 1920 Nov
Look under the lid Be sure it is a Victrola Both the picture "His Master's Voice" and the word "Victrola" are exclusive trademarks of the Victor Talking Machine Company. When you see these trademarks on a sound-reproducing instrument or record, you can be sure it was made by the Victor Company. Being a registered trademark, the word "Victrola" cannot lawfully be applied to other than Victor products. For your own protection see for yourself that the instrument you buy bears these famous Victor trademarks. They are placed on all Victor instruments and records to protect our customers from substitution. Look under the lid. On the portable styles which have no lid, these trade marks appear on the side of the cabinet. One or both of them also appears on the label of all Victor Records. Victor Talking Machine Co., Camden, N. J. Victrola REG. U. S . PAT. OFF. "Mention The Geographic-It identifies you"