National Geographic : 1920 Dec
Men like Ivory Soap They like its unassuming whiteness. They like its refreshing fragrance. They like its quick, abundant, last ing lather. They like its easy rinsing. They like its mildness. They like its convenience-"It floats." They like the refreshing, healthful feeling of perfect cleanliness that fol lows its use. They like it because they know it isjustpure soap of the highest grade nothing else. Ivory is the safe, pleasing soap for ^^ everybody's toilet and daily bath. rnT. 183'1 COPYRIGHT 1920BYTHEPROCTE & GAMBLE C, CINClNTI IVORY SOAP 99o%PURE Wash silk shirts and all fine garments with Ivory Soap Flakes. Sample Package Free. Absolutely safe. Snowlike flakes of purest soap that melt into rich suds instantly. No rubbing. Send for free sample package to The Procter & Gamble Co., Dept. 23-A, Home Economics Section, Cincinnati, O "Mention The Geographic-It identifies you"