National Geographic : 1921 Mar
Dear Sir or Madam: W E are now at the beginning of a great new time in the world of men and business. Economy has come into its own. There is a tendency among men and women everywhere to check waste wherever it is found. Extravagance is no longer respect able. Neither among merchants nor the folks who buy from them. Take the tire business, for instance. Suppose you had walked through the automobile section of any import. ant city a few months ago and taken note of the things seen in the win dows, in the racks and on the shelves of some of the tire shops. . Tires and tubes of a dozen different makes. Treads of every conceivable design. A mixed and that was duplicatedover and over again in the same store. At the time people said these heavy and wasteful stocks were all a matter of demand and supply - and thought nothing more about it. jumbled stock Some said it was good for trade. And so it went on, until finally everybody-motorists and dealers alike -found out they could not afford it. Where there is needless work, duplication of material, wasteful in vestment, a low standard of service follows. The public suffers. * * * Now we find the alert tire-merchant selecting and concentrating. We find him using his capital and his energy to the best purpose. We-find him giving every ounce of both to the saving and service of his customer. We find him using his special knowledge and experience in selecting the best in all the tire-market and concentrating on these goods. * * * It remained for the United States Rubber Company to create a line of tires on which a dealer could concen trate and always be sure of meeting the tire requirements of every single motorist in his community. So that when a man comes into his store looking for a tire, he will always have the right kind of tire to give him-right as to size, right as to qual ity, and right for the amount of money he is going to charge him. A tire for every need and for every pocketbook. signed treads So that he assortment on hand. In five scientifically de. .In all sizes. will not have to tie up his working capital in un necessary purchases. So that his expenses for bookkeeping, for storage, for deprecia tion, will be reduced to a minimum. So that he will al ways have a plentiful of fresh, high quality tires * * * Where will you give your trade ? Will you give it to the man who sells every kind of tire; who lets price decide for you instead of value? Who shirks a real merchant's responsibility andputsit up to you topick a good one? No. Youwillgooutof your way to find the dealer who sells onelineof tires,who selects them because they are the best and most econonical, who backs them with all his strength and energy and reputation. In the light of these new times he is the real tire-merchant. UNITED STATES RUBBER COMPANY C. A. Templeton, Inc., Waterbury. Conn., sells more tires than any other local dealer - and more than many other dealers in cities three times big ger than Waterbury. He handles only United States Tires. Concentration did it.