National Geographic : 1921 Apr
N41-" The In taglio" Gr uen Verith in. Black inlaid enamel. llkt. solid green gold $160.00 . With 18kt. solid white gold back $185.00 . Solving a watchmaking problem four centuries old Combining rare beauty with de pendable accuracy, the Gruen Verithin illustrated above is one of the finest examples of the How the Gr modern watchmaker's art. Construction rate watch For four centuries one of the It isn't a Ve most important problems of the is a Gruen. watchmaker has been that of reducing the size of the watch without the loss of strength and accuracy. It was not until the Gruen Watch makers Guild conceived the Verithin wheel train idea that the complete solution of this problem was reached. With a simple rearrangement of wheels that saved half the movement space, without reduc ing the size or strength of parts (see wheel train illustration), the Gruen craftsmen set a new standard for precision accuracy in a pocket watch of beautiful form. Thus, in the Gruen Verithin-America's first accurate thin watch-has been solved a watchmaking prob lem four centuries old. lei n tog rit VERi In picturesque Madre-Biel, Switz erland, master craftsmen, with the aid of American machinery, fashion the Gruen movements to n Pat. Wheel nadean accu the exacting standards of the ica/ly thin. guild. On Time Hill, Cincinnati, 'hin unless it is the American workshop. Here the beautiful hand-wrought cases are made, the movements fitted into them, and then given their final adjustments and tests for accuracy. At the sign of the Gruen Guild Gruen Watches are sold only by chartered agencies, among the best jewelry stores in each locality. Look for the Gruen Service Emblem. There you will find the Gruen Verithin and other Gruen masterpieces for men and women. A book of Etchings and Photographic Plates showing Gruen Guild Watches for men and women will be sent you if you are sincerely interested. GRUEN WATCHMAKERS GUILD, Time Hill, Cincinnati, U. S. A. Masters in the art of U'atchmakingsince 1874 New York City General Agency, 512 Fifth Avenue, 2 West 43rd Street Canadian Branch, Toronto including the original and genuine "VERIT IN" model Including the original and genuine "VERITHIN" model ar ,nvlrlr~an "L"""PO' '"j v ~\ ;"