National Geographic : 1921 Aug
COLCG E'S SShaving Stick Like putting a new bulb in a socket /OU don't have to buy a new socket when your electric light burns out. You merely screw in a new bulb. Putting a "Refill" Shaving Stick into the Colgate "Handy Grip" is just as simple S and just as easy. The metal "Handy Grip" will last for years. Colgate "Refills" cost you the price of the soap alone. The soap itself is threaded to screw into the "Handy Grip," and the bit that is removed from the socket can be moistened and stuck upon the end of the "Refill." There is no waste. There is no need of rubbing the lather in with the fingers when you shave with Colgate's. We took the rub out of shaving originally in 1903. COLGATE & CO. Dept. 66 199 Fulton St., New York The metal "Handy Grip, " containing a trial size stick of Colgate's Shaving Soap, sent for I Oc. When the trial stick is used up you can buy the Colgate "Refills" threaded to fit this Grip. There are 350 shaves in a Colgate Shaving Stick-double the number you can get from a tube of cream at the same price.