National Geographic : 1921 Oct
KELLY SPRINGFIELD TIRE Prize Contest Announcement FTER weeks of considera submitted by the 120,000 or more persons who sent in entries to the Kelly-Springfield Prize B Contest advertised in the April - issue of this magazine, the judges rendered a decision in S-- a favor of the dialogue sent in by i Miss Claire Newman of 703 Mt. Prospect Ave., Newark, N. J. "It's great to have friends for an emergency like this. " "It's better to have Kelly-Springfields-then you never have the emergency. Submitted by Miss Claire Newman THE judges had a difficult task. There were a large number of exceedingly clever entries, but many of them had to be discarded either because they did not fit the picture or be cause they were so similar to captions suggested by two or three hundred other contestants that it was impossible to decide which had phrased the idea best. Every letter submitted was read as it came in and was immediately either laid aside for further consideration or eliminated for one reason or another. When the closing date came the judges had over a thousand entries for final consideration. This number was gradually sifted down to fifteen. Each of the three judges then wrote down his first, second, and third choice of the fifteen. When the lists were compared, it was found that Miss Newman's con tribution was the only one which had been chosen by all three judges, and a check for $250.00 was therefore mailed to her. A contribution from far-off Peru got two votes and so did one from a Pennsylvania farm, but the winning caption was the only one that got all three votes. The entries came in from all over the world-from Canada, Mexico, Cuba, South America, Hawaii, the Philippines, Japan, China, France, England, Alaska, and every State in the Union. Only four contestants failed to recognize the picture as a Kelly-Springfield advertisement.