National Geographic : 1922 Mar
How Firestone Has Reduced the Cost of Tire Service Size Jan. 1921 Jan. 1922 Prices Prices 30x3 Cord $35.75 $17.50 51% 32 x4 Cord 56.55 32.40 43% 33 x 4'2 Cord 67.00 42.85 36% 33x5 Cord 81.50 52.15 36% 30 x 3 Fabric 18.75 9.85 47% 30 x 312 Fabric 22.50 11.65 48% HOW the cost of building quality tires has been brought down to the lowest level in history was explained by H. S. Firestone, Pres ident of the Company, to the stockholders at the annual meeting on December 15, 1921: 1. All inventories and commitments at or below the market. 2. Increased manufacturing efficiency and volume production reduced fac tory overhead 58%. 3. Selling costs reduced 38%. Mr. Firestone stated, "This accomplishment is made possible by our unusually advantageous buying facilities, and the enthusiasm, loyalty and determination of our 100% stockholding organization. "Due credit must be given to Firestone dealers who are selling Firestone tires on a smaller margin of profit. This brings every Firestone saving direct to the car-owner." Most Miles per Dollar ~iere ne "Mention The Geographic-It identifies you"