National Geographic : 1922 May
Exclusive Offer to Subscribers to the National Geographic Magazine An opportunity to receive, entirely free, a special 88-page illustrated booklet and to examine without cost or obligation a complete set of Compton's Pictured Encyclopedia, the new and wonderful work that cost $450,000 before a single page was ready to print To Introduce this New Children's E WHEN a real accomplishment is finally achieved, when a high ideal is attained de spite serious obstacles, then comes an im pulse common to all of us-to show our finished work to those who will most truly appreciate it. And this is our impulse with regard to Compton's Pic tured Encyclopedia. But, obviously, it is necessary to limit those to whom this new work can be sent for free examination. However, there is one group to whom we feel this privilege should undoubtedly be extended-subscribers to the National Geographic Magazine. For our new work will have a special claim to your appreciation. Just as your beautiful pictured magazine takes you on thrilling journeys to the earth's far corners, so does Compton's Pictured En cyclopedia cover all knowledge, in a new, refreshing way. Every Page New-Not a Revision Therefore, we are making this exclusive offer to send you a complete new set of this $450,000 work with no obligation to do anything but examine it. Several years ago it was determined that children should have a real encyclopedia. Nothing measured up to the requirements of the leading educators consulted. The need was there and always had been. But there was nothing to Anditisb fill it satisfactorily. So, after the the hands 12 of the Many Inter- end of the World War in 1918, a way to opera esting Points About staff of editors comprising many we special: pton'sPictured foremost educators in this and years and a ompons Pcured other countries,began the prepar Encyclopedia ation ofCompton's Pictured Ency- C 1-The world's knowledge clopedia. Today it is done; and we alphabetically arrana want you to see it. and fasclnatingly tu n words and pictures. 2-Every word written since end of World War. 3-Thousands of pictures (99 per cent of them half tones). Hundredaof color plates. New up-to-date maps. 4-Real visual education. adapted to new success ful methods of teaching. 5-New Idea in index mak ing- guides you to all world's knowledge. 6-Study Outlines and Bib. liography for all grades. 7-Character-Building Talks 8-"How Things Work" sections. 9-"Here and There"guides for casual readnghour. o-' "Picture.Aids" sections forvisual study of various subjects. 11-Headings and references that stimulate thought and interest. 12-All industries covered from vocational angle. Did this Thought Ever Come to You? To every parent there some time comes a moment when the thought of his deep responsi bility overwhelms him with start ling directness. With tremendous forcecomesthe sudden realization that the growth of mind of the little child that stands before him actually rests in his own hands I And then he wonders how he can satisfy the hungry mind of this animated question-mark? How can he help him answer the thousands of little questions that daily challenge him? For the wisest man cannot answer off hand all the questions that a child can put to him in a single hour. Wonderful ncyclopedia The test of a book for children is whether it can interestand meet the needs of grown-ups. Test Compton's in that way. Seewhetheritmeasures up to your own ideals andsatisfies . yourchildren's needs as well because we feel sure that we have put right into of your children and of the whole family a true i the door to the world's greatest treasures, that y want you to see what we have given three Fortune to accomplish. upon Will Bring Booklet and Exclusive Offer You as a subscriber to the National Geographic Maga zine will feel a special interest in Compton's Pictured Encyclopedia because it is in keeping with the standards and ideals of your Magazine. Just a few of the many inter esting points about this new work are listed here so that you can see what has been accomplished by its Editor-in-Chief, Dean Guy Stanton Ford, of the University ofMinnesota, and its Managing Editor, Samuel B. Harding, assisted by a large staff of other educators. Let us send you a beautiful new 88-page booklet and tell you about this exclusive offer to subscribers to the National Geo graphic Magazine. The coupon below will bring you,with out obligation,the booklet itself and full facts telling how you may have a complete new set of Compton's Pictured Encyclopedia sent to you for free examination. F. E. COMPTON & CO. Department 215, 58 East Washington St., Chicago tFor exclusive use of subscribers National Geographic Magazine) F. E. COMPTON &CO., Dept. 215, 58 E. Washington Street, Chicago Gentlemen: Please send me your new 88-page booklet and tell me about the special offer that enables me to have a complete new set of Comp ton's Pictured Encyclopedia sent to my home for free examination. Nam e .......................................................... Address ......................... ...........................