National Geographic : 1922 Aug
Save the Life of Your Tooth Enamel "Wash"- Don't Scratch or Scour Teeth G RITTY, soapless tooth pastes may Show quick results. If you scour away your skin, Nature can replace it, but Nature will not replace tooth ehaAel COLGATE'S . Cleans Teeth once it has been worn away by gritty, the Right Way soapless tooth pastes. "Washes" and Polishes Doesn't Scratch or Scour IT IS A DOUBLE ACTION COLGATE & CO. DENTIFRICE: Established 1806 (1) Loosens clinging p- NEW YORK tides. (2) Washes them away. Sensible in Theory Colgate's Ribbon Dental Cream cleanses without dis turbing Nature's balance. . Avoid dentifrices that are t strongly alkaline or appre ciably acid. .. Correct in Practice Authorities agree that a den tifrice should do only one Colgate's cleans teeth thor thing-cleanteeth thorough ly. Colgate's does this bet- oughly-no dentirice does ter than any other dentifrice. & more. A LARGE tube costs 25C- why pay more?