National Geographic : 1922 Sep
Inertia or Analysis-Mr. Executive HAVE you stopped to think why so many of the world's shrewdest buyers of advertising space are steady and increasing users of THE GEOGRAPHIC? The answer opens up to you, too, the vast and rich market presented by its 700,000 SOLID FAMILIES. These result-demanding advertisers know to a nicety the amazing degree to which it has the ear of executives and the super-incomed as well. They have been steadily banking the profits it creates for products and services that appeal to Solid People who are intelligent and well-to-do but expect money's worth. You already know THE GEOGRAPHIC from the reader's standpoint-realize its great and lasting appeal to your family and your friends. But as a business man, can you afford to know less than your competitors know and apply about its active selling power in these other 700,000 solid homes-it is too profitable an opportunity to leave to chance, inertia or advertising rut. Have your secretary write today for "Facts for Analysts." The National Geographic Magazine Washington, D. C.