National Geographic : 1923 May
Cheap paper for his customers ? Byron E. Veatch, Chicago busi ness man, says, "NO-its use is unprofitable." Read what he has to say: Gentlemen: WhenIsendamanoutto sell, he is my representative, my mouthpiece; consequently I expect him to be correct in speech, manner, and dress. He must look and act the part. When I send out a letter, it also becomes my representative, and by the same token I insist that it shall likewise show dis tinction. Men have been known to in vest a million dollars in a plant, to spend a quarter of a million in advertising its product, and then, when the buying inquiries came, to make reply on cheap Jim Crow paper. I consider such a course both illogical and unprofitable. When my customer or my friend visits me, he is worthy of the best seat at my table and the best cigar in the box; so, also, he is entitled to the best stationery when I ad dress him by correspondence. Consistent with the above creed, I use Old Iampshire Bond. Furthermore, I like that crisp, crinkly feel of Old Hampshire; it sort o' reminds one of the magic touch of banknotes or bonds. It possesses that intangible something which represents VALUE. Yours respectfully, (Signed) BYRON E. VEATCH 5119 Dorchester Ave., Chicago, Ill. C Old Hampshire Bond is the choice of business men who want stationery that is in keeping with the high standards they set for themselves in business as well as in social life. A generous sample of Old Hampshire Bond will be sent you if you will be good enough to write us on your business letterhead. 3 nampshire H South 'Paer \ 'mP ri fadleyahi aer si Ma Company S". agss Also makers of Old Hampshire Stationery for Social Correspondence MONGOL PENCIL CJeNation's Standard AN infallible guide to per fection in pencils. Smooth, firm, solid lead. Easy to write with and right all the way through. In five perfect degrees -very soft to very hard. At all sta tioners. ILook Write for Samples. for the EBERHARD with FABER Gold T,.>.band NEW YORK Maintenance of a park-like lawn need not be a source of great expense, when one man with an Ideal Power Mower can do the work of from three to five with hand mowers. The operator need not be a mechanic. An un skilled laborer can do perfect work. Consider the saving in wages and you will understand why an Ideal Power Mower quickly pays for itself even on lawns of medium size. Write for prices and illustrated literature. Ideal Power Lawn Mower Co. R. E . Olds, Chairman 422 Kalamazoo Street Lansing, Michigan New York, 13-19 Hudson St. Chicago, 11 E. Harrison St. Dealersin all PrincipalCities IDEAL Power Lawn Mowers "Mention the Geographic-It identifies you."