National Geographic : 1923 May
INVE S TMENT FUNDAMENTAL S No.1 Safety Safety of principal in your invest ments is not-nor can it be-a fixed factor. The great fundamental con ditions that govern the bond market as a whole are constantly changing -strengthening one issue, under mining another. Security of principal may be had only by watching the changes in fundamental conditions and taking advantage of them at the proper time. It is the business of The Babson Investors Service [i]to study these fundamental con ditions as they affect investments in general and individual issues-[2J to study the comparative conditions surrounding each bond-[3} and to recommend for purchase only such securities as are intrinsically sound and which should be strengthened by the next broad upward trend. The result is-You enjoy an unusual degree of security-plus a yield probably slightly higher than that offered by the popular favorites of the moment - without the worry or loss of time involved in ordinary investment programs. THE BABSON STATISTICAL ORGANIZATION WELLESLEY HILLS 82, MASS. QYour request for booklet E12 will bring full details of The Babson Method. 41 Years of Straus Safety THE record of S. W. STRAUS & Co., now 41 years without loss to any investor, may well be your guide in selecting investments. Write today for our current offer ings of sound bonds yielding the highest interest rate consistent with safety, in $1000, $500 and $100 denominations. Ask for BOOKLET E-1308 S.W. STRAUS & CO. Established 1882 Otfices In Forty Cities * Incorporated STRAUS BUILDING STRAUS BUILDING 565 Fifth Avenue 6 North Clark Street at46thSt. at Madison St. NEW YORK CHICAGO 79 Post Street, SAN FRANCISCO 41 Years Without Loss To Any Investor © 1923-S. W. S. & Co. LET US PAY YOU SIX PER CENT ON * YOUR SAVINGS S We have paid 6% for 28 years. Think what you have lost in that time in interest if your : " savings have only earned three or four per cent. Every dollar entrusted to us is amply protected by first mortgage, the safest security in the world. Anyone who has saved $25 or more ought to know about this Company. Write for booklet, "6% and Safety" The Calvert Mortgage Company 877 Calvert Building BALTIMORE, MD. EUROPE at moderate cost SUMMER VACATIONS A varied range of comprehensive itineraries affording choice selection. Personal service throughout. All expenses included. No extras. Small, select parties at frequent intervals, embodying COMFORT, SATISFACTION, ECONOMY 56 days up from $635 Booklet G, on request McCANN'S TOURS, INC. Marbridge Building, 1328 Broadway NEW YORK CITY, N. Y. "Mention the Geographic-It identifies you."