National Geographic : 1923 Jun
The Good MAXWELL The human tendency to push a success along to greater propor tions, cannot wholly account for the tremendous upward strides the good Maxwell is registering. Underlying all that the good Maxwell has accomplished in the public view, is an enduring foundation of other things done by way of stabilizing its splen did success. A solid, financial structure has been built. Good executive man agement has brought costs under close control. A strong, substantial, distributing and servicing organization has been built. Finally, manufacturing has been put on the sound basis of low cost, high-quality production on a large scale. The public was told little or nothing of these things. But it was quick to recognize in the good Maxwell, value ex pressed in such terms of beauty and quality as it has never seen before; and to award to it, almost over-night, one of the few really great successes in American motor car annals. Cord tires, non-skid front and rear; disc steel wheels, demountable at rim and at hub; drum type lamps: pressure chassis lubrication; motor-driven electric horn; unusually long springs; new type water-tight windshield. Prices F O. B. Detroit, revenue tax to be added: Touring Car, $885; Roadster, $885; Sport Touring, $1025; Sport Roadster, $975; Club Coupe, $985; Four-Passenger Coupe, $1235: Sedan, $1335 MAXWELL MOTOR CORPORATION, DETROIT, MICHIGAN MAXWELL MOTOR CO. OF CANADA, LTD., WINDSOR, ONT.