National Geographic : 1923 Aug
"A trademark is a mark by which the wares of the owner are known in trade. Its object is two.fold: ..... to protect the Da public from imposition . . The trademark brands the goods e as genuine, just as the signature to a letter stamps it as authen tic." Coxe, J., in Shaw Stocking Co. v. Mack, 12, Fed. Rep. 707, 710. For Better Prints for You To protect our Kodak customers and to protect those Developing and Printing establishments which, by using the best materials, endeavor to give their customers the best possible results, we have made Velox paper identifiable. The trade name "Velox" is printed, faintly, on the back of every sheet readable but not obtrusive. Negatives made by the professional photographer under the soft and well modulated light of the studio demand one kind of paper and those made by the amateur under harsh light conditions require another kind. No one paper can properly serve both purposes. Velox is the only photographic paper made exclusively for printing from am- ateur negatives. It exactly meets the requirements of amateurs and amateur negatives. If your finisher uses the best possible paper-even though it costs him a little more-it is an indication that he is using the best possible equipment and chemicals, and employing capable work men. In short, your films have been left in careful hands. Look for "Velox" on the Back Eastman Kodak Company, Rochester, N.Y. The Kodak City NOTE: The Trade-mark on every sheet does not apply in Canada as yet.