National Geographic : 1923 Sep
Lowest prices in history A genuine, full-powered PHILCO BATTERY S1 7.85 Swar tax paid $17.85 is the exchange price east of the Mississippi River for Ford, Chevrolet, Overland, Star and other light cars. Genuine Philco Diamond Grid Batteries for all other cars reduced proportionately. Tremendous increased Philco sales - efficient manufacture-economical distribution-have made these ex traordinary reductions now possible. There is a long-life, power-packed Philco Diamond-Grid Battery for every make and model of car. "Then I got mY Philco!" "My old battery flunked on a Lackawanna ferry Hoboken to 23rd Street-and I held up the whole boat until finally pushed off. Then I got MY Philco !" writes A. L. B., of South Orange, N. J. Whirling a big engine-summer or winter-is no job for an ordinary battery. To avoid the humilia tions and dangers of battery failure-GET YOUR PHILCO NOW! The Philco Diamond-Grid Battery-with its tremendous surplus power and excess capacity-its famous Diamond Grid plates and other exclusive Philco features-is built up to a quality standard, not down to a competitive price. Yet you can now obtain a genuine power-packed Philco Diamond-Grid Battery at less cost than just an ordinary battery. Tremendous increase in Philco sales-efficient manufacture - economical distribution - have made this possible. For safety, comfort, economy-for quick starts, steady ignition, brilliant lights-GET A PHILCO! The nearest Philco Service Station has the right type for your car. Write for a complimentary copy of our new booklet "How to Stretch Your Battery Dollar." Philadelphia Storage Battery Co., Philadelphia Philco Batteries are standardalso for farm lighting and isolated power services; for radio, electric motor trucks, industrial tractors, mine locomotives and passenger cars; for marine work, auxiliary power, etc. Whatever you use batteries for, write Philco. F BATTERIES LOOK FOR THIS SIGN - Over 5500 Philco Stationsall over the LOOK FOR THIS IG United States. There is one near OF PHILCO SERVICE - 'BATTTtRRIEE you. Write for address.if necessary.