National Geographic : 1924 Apr
Lead exempts you from a weather tax How much is your weather tax? Thousands of owners in the United States pay such a tax for the share of rain, snow, and sunshine that fall on their properties. One billion dollars' worth of prop erty crumbles beyond repair in this country each year. And this vast total includes the many millions paid by property owners as weather tax-money that lead would help to save. How lead exempts you Lead performs many functions for which the other metals are not suitable. In the form of white-lead in paint it is man's mightiest pro tector of wooden and non-metallic surfaces. Approximately 350,000,000 pounds of white-lead are used every year in this country. This makes enough paint to cover with one coat about 3,000,000 houses of average size. Wise property owners everywhere are obeying the rule, "Save the sur face and you save all," and are cov ering the surfaces of their properties with white-lead paint. For exterior painting they find that white-lead and pure linseed oil make a paint that is impervious to moisture, and lasts long. For interior painting of walls and woodwork these owners find that white-lead mixed with flatting oil not only protects the surface but also gives a soft, beautiful finish. Producers of lead products National Lead Company makes lead products for practically every purpose to which lead can be put in art, industry and daily life. Dutch Boy white-lead is the name of the pure white-lead made and sold by National Lead Company. It is extremely fine-so fine it flows through a silk screen containing 27,000 holes to the square inch. This insures a solid, dense paint film. Every keg of Dutch Boy white lead bears the Dutch Boy trademark - a guaranty of highest quality. Dutch Boy products also include red-lead, linseed oil, flatting oil, babbitt metals, and solder. If you are interested in painting, send for portfolio, "The Decoration of Our Homes." Besides its use in paint, lead has many other interesting uses. If you want to know more about this wonder metal, we can recommend a number of interesting books. The latest and probably most complete story of lead is "Lead, the Pre cious Metal," published by the Century Com pany, New York. Get it at your book store, or write us or the publisher. VTIONAL LEAD COMPANY York, 111 Broadway; Boston, 131 State St.; Buffalo, 116 St.; Chicago, 900 West 18th St.; Cincinnati, 659 Freeman ; Cleveland, 820 West Superior Ave.; St. Louis, 722 Chest St.; San Francisco, 485 California St.; Pittsburgh, National & Oil Co. of Pa., 316 Fourth Ave.; Philadelphia. John T. s & Bros. Co., 437 Chestnut St.