National Geographic : 1924 Apr
THIS HAPPENED TO MRS. T.G.T. in a dry river bed of WestTexas. These dry courses, used as road ways, are frequently swept by flood-waters from the mountains. What experiences have you had from battery failure? LOWEST PRICE IN HISTORY In spite of the general increase in battery prices, we are able to reduce still further the price of the famous PHILCO RETAINER BATTERY Over-size Over-powered Diamond Grid Plates Guaranteed 2 years Philco dealers also sell Bar-Grid Batteries made by us as low as $15.95. Exchange price-Ford size-East of the Mississippi River. "Our next car will be Philco equipped!" "With our old battery gone 'West'-a 12-foot wall of water thundering down on us-we left the car and ran for our lives. * * * Our battery was gone-there fore our car was gone. * * * Our next car will be Philco equipped," writes Mrs. T. G . T. Motorists are fast learning, like Mrs. T. G. T ., that dependable batteries today are as vital as dependable brakes-that for safe, comfortable driving there is no substitute for a powerful, long-life, guaranteed Philco Diamond-Grid Battery. Philco's Diamond-Grid Plates, Philco Retainers and Quarter-sawed Separators-its tremendous excess power and oversize capacity-are just a few reasons why you can depend on a Philco in emergencies. Don't wait for your "next" car to be Philco equipped. Get your Philco NOW and be safe. Look in your phone book for "Philco Battery Sales and Service," or write us. Philadelphia Storage Battery Company Philadelphia -- BATTERIES FOR RADIO OWNERS. You can now buy a genuine rechargeable Philco Radio Battery for UVI99, WD-II and WD-12 tubes, including a Philco Charger, for $15.oo or less. A Philco Battery that will satisfactorily operate up to six UV2oIA or equivalent or tubes, including a Philco Double Charger, for $25.00 or less.