National Geographic : 1924 Apr
Medicine MORE than $219,000,000ooo a year for patent medicines in the FRJ t~.i, S United States! This is the astounding figure quoted by the latest Government Census of Manufactures. And this figure, startling as it is, rep resents only the wholesale cost of these medicines-not the retail price paid by the public in its frantic search for health. a There are times, now and then, when we all feel a little below par. If, instead ofrush ing off for a bottle of Dr. Bunkum's Tonique to brace eeiapscri us up, we would go to built more strong medicines invent Nature herself for the great- by man from the est of all food-tonics-milk we would be a different lot of men and women. Milk is Nature's Patent -the only food she ever made solely for food. It cannot be reproduced artificially. Only Nature herself can so perfectly blend all the ele ments of a well-balanced diet as she has in milk. Milk sounds like patent medicine when all its virtues are catalogued. It is the oldest pre scription in the world-Nature's prescription for the building of strong, healthy bodies, Nature's revitalizer, Nature's maker of rich, red blood, Nature's nerve quieter, Nature's antidote for that "tired feeling". If milk were announced for what it really is, "The greatest body- vs. ption that is worth ny times over. It has bodies than all the ed or compounded beginning of time. Milk builder and health restorative in the world", people . would flock to buy it. Drink More Milk and Save Money Milk is an ideal food for all ages-not just a pleasant drink or food merely for children. It looks simple, but it is the most complex food in the world liquid meat, sugar and fat with mineral salts and life-giving vitamines added. Nutrition experts declare milk to be the most nearly perfect food we have as well as one of the cheapest, for it can take the place of so many more expensive foods. A quart of milk contains the same "energy" value as 8 eggs, or 2 pounds of potatoes, or % of a pound of lean beef or % of a pound of cheese. Save on other things if you must, but not on milk. If anybody in your family objects to drinking raw milk there are many ways in which it can be served-in soups, custards,ice cream,desserts,cocoa - lots of good things. Use it-if you are run down, to build you up. Use it-if you are well, to keep you healthy and strong. The Metropolitan Life Insurance Company properly inspected, agitate the question in your lo- ' hopes to increase the use of milk, the most nearly cal newspapers. Make sure that you get safe milk. perfect food. It desires to arouse public conscious- '2 i' ness to the dangers of milk that is not produced If your own local authorities have not yet taken and marketed under proper conditions-and by up the matter, it is advisable that you Pasteurize. i so doing bring about more rigid inspection and your own milk at home. You will find full and , safeguard the cleanliness of the milk supply of the simple directions in a booklet "All About Milk" nation. which the Metropolitan Life Insurance Company will be glad to send you by mail, free of charge. Investigate the source of your milk supply. Organ ize a committee. If they report the milk is not HALEY FISKE, President. .' +, ' ."t ,m "+]" ,' i" - ,,,ni: '+ ,, k Published by ' : METROPOLITAN LIFE INSURANCE COMPANY-NEW YORK Biggest in the World, More Assets, More Policyholders, More Insurance inforce,More new Insurance eachyear "Mention the Geographic-It identifies you."