National Geographic : 1924 Jun
Balloon Cords mean xtra cushioning BALLOON is an apt name for broad-gauge, low-air pressure tires be cause itimplies the cushion. ing use of the air. Air is nature's best cushion, and the lower the pressure, the better the cushion. With their low-air pres sure, Goodrich Balloon Cords give the motorist the betterment-the new ease and pleasure-he is always seeking. It is a special, de luxe ser vice in tires. Just as riding in a parlor car is more comfortable than riding in a day coach, so riding on Balloon Cords is more comfortable than riding on high-air pressure tires. Once Goodrich Balloon Cords are on a car, driver and passengers know a positive improvement. It is seen and felt in driving, maintaining, and enjoying the car..... Call on a Goodrich Dealer, and ask him to tell you the latest facts and suggestions on g Goodrich Balloon Cords. THE B. F. GOODRICH RUBBER CO. Akron, Ohio In Canada: The B. F. Goodrich Rubber Co., Ltd. Toronto The Goodrich "55" tire is made full size to meet the wishes of the discriminatingowner of a lightcar OUR RESEARCH DEPARTMENT INVITES SUGGESTIONS FOR NEW USES OF RUBBER PRESS OF JUDD & DETWEILER. INC. WASHINGTON. D C.