National Geographic : 1925 Jan
R leaders7irst- Y OU-Mr. and Mrs. Reader and Miss and Master Reader-are the all-important considera tions to those charged with issuing the NATIONAL GEOGRAPHIC MAGAZINE. Your interests, needs, and pleasure are para mount. This holds for advertising pages as well as for every article and illustration. That no deceptive advertising be admitted is its first concern. THE GEOGRAPHIC takes special pains to check up new products. Its representatives investigate them and interview users, obtain reports from Government sources, or employ experts before accepting any such advertisements. But THE GEOGRAPHIC goes still farther. It is not enough for an advertiser to be honest. THE GEOGRAPHIC holds that a periodical has no right to waste a reader's time with a mass of inapplicable advertisements that will not help him or her to make life richer and more efficient, nor to offend good taste by publishing cheap or unpleasant copy. It declines many pages each year solely on such grounds. For the young people, THE GEOGRAPHIC sees to it that nothing that will start dubious trains of thought in youthful minds finds entry. By the way, have you considered the effect of un supervised advertising on your young people? D O you approve of such clean, safe, time-saving advertising? Your one practical way of furthering this policy is by giving preference to the acid-tested advertisers whose products and services come to your notice through THE GEOGRAPHIC. Afational geographic eJ(agazine I WASHINGTON, D. C. Write for the ^ new Kunderd Catalog-QUICK SEND for my new 1925 Gladioli catalog at once and get the benefits I offer for early orders. Choice, new varieties of Kunderd Gladioli now offered for the first time. Catalog describes a hundreds of varieties. Many illustrated in color. My full cultural instructions are included. Send for the catalog right away. : A. E. KUNDERD, Box 62, Goshen, Ind., U.S.A. The Originator of the Rafled and the Laciniated Gladioli Kunderd TRADE- - T TAN UPRE MARK THEY STAND SUPREME BRIGHTEN UP YOUR ROOMS By Changing Pictures Often It is so easy to hang pictures when you use Moore Push-Pins GlassHeads-Steel Points Moore Push-less Hangers "The Hanger with the Twist" You will enjoy changing them around often and adding new ones. The fine tool-tempered steel points enter the wall at a proper angle to support heavy weights. lOc. Pkts. Everywhere Moore Push-Pin Co., Philadelphia, Pa. THIS MAGAZINE IS FROM OUR PRESSES JUDD & DETWEILER, INC. Lato r irintrte ECKINGTON PLACE AND FLORIDA AVENUE WASHINGTON, D. C.