National Geographic : 1925 Jan
ELGIN TAKES THE TIME FROM THE STARS Look up to the Stars if you would see the source of Elgin time T HE Italian Galileo produced the first high power astronomical telescope 3 z 5 years ago-and the study of the stars entered its modern scientific phase. Today, as you look at your Elgin watch, you receive the practical benefit of Galileo's genius-and of the patient work of the astronomers who came after him and contributed to man's knowledge of the stars. For Elgin calls upon astronomy for the precise time-standards which govern the making of the professional time-keeper. Elgin takes the time from the stars-which astronomy has shown to be the final and absolute measure of time. The Elgin Time Observatory was established for the whole purpose of making star observations and recording exact time. It was put in charge of astronomers of national prominence. And every step in making and timing an Elgin watch is governed by the standards of time-and S' , the ideals of accuracy-which they bring down 11 I from the stars. 2 I - The Elgin viewpoint is the professional view point. SYear by year, its influence is reaching out-and - year by year, men and women are buying better S4 and better watches. Your jeweler will show you Elgin Watches in a wide variety and his advice as to the selection of your Elgin will be valuable. T'he new Elgin "B. W Raymond" Railroad Watch is supplied with two types of balance wheel-the Elgin reg ular steel balance and the Elgtn special Invar balance. The Professional Timekeeper [ ELGIN NATIONAL WATCH COMPANY, ELGIN,U.S.A.