National Geographic : 1925 Mar
KELLY .... SPRINGFIELD TIRE CO. The bead of the new Kelly Cord is formed by enclosing braided wire in the loops of the cord fabric. The cords are continuous from the beginning of the inmost ply to the end of the outer. The whole tire thus has a flexibility and" give" that is nec- essarily lacking in tires made by the ordinary method. New York, N. Y. 250 West 57th Street The easier .. riding, longer.. wearing tire made possible by the Kelly Integral' Bead Construction GJlzeNlEW KELLY fLEXIBLE CORD Easier.. riding than the ordinary cord tire, because it is more flexible. More flexible because the Integral Bead con.. struction-used only by Kelly-has made possible a flexible tread as well as a flexible carcass. Longer lived, partly because of the ruggedness of the tread but principally because the tire's flex.. ibility allows it to absorb the shocks of road ob.. structions instead of resisting them. A broad, tough, long.. wearing non.. skid tread that performs its duties efficiently. Altogether, the best tire Kelly has ever built.