National Geographic : 1925 Nov
(1) Gutters and leaders everlasting - they're lead. (2) Cames of lead give these windows real beauty. (3) Clapboards are protected with white-lead paint. (4) Lead casing gives complete protection to the under ground electric service wires. (5) The interior walls are beautified with sanitary ~a;;;y ,-P:~ :jJ ~ f white-lead paint. (6)Wood work, too, is preserved and beautified with pure white lead paint. (7) Water sup ply line fittings are made tight with red-lead. (8) Even the lining of the pic turesque flower box can withstand endless years of weathering. It, too, is made of lead. Four walls-a roof-and LEAD C AN lead be turned into gold? Look at this picture. In it is the answer to the old alchemist's dream. For today man has done more than transform dull pigs of lead into so many glittering nuggets. In his ef fort to beautify and protect the four walls and roof of his home, he has discovered that lead is the more useful, and therefore gladly exchanges the gold for lead. The hand-wrought gutters and leaders, for example, are not only beautiful, but weather can't wear them. They are made of lead. The old craftsmanship of the rustic casement windows will remain unchanged through the centuries. All the cames that hold the glass in place consist of lead. Another form of lead, one in most general use today, is present in this home. It doesn't look like lead-yet it is made from lead and has the metal's superior qualities of endur ance, weather resistance and protection. You'll find it on the clapboards and trim-on the interior walls and woodwork. It is the basic carbonate of the metal, called white-lead, which makes a paint that gives both beauty and protection to the surface. There are many other unseen uses of lead in this home. Lead helps to give the glass of the electric light bulbs their transparency, also the fine glass tableware its brilliancy. Lead is in the glaze of the chinaware and in that of the bathtub and sink. And a lead device makes it safe to telephone when lightnings play. National Lead Company makes lead prod ucts for practicallyevery purpose for which lead is used today. If you would like to know more about this wonder metal of many uses, just write to our nearest branch. NATIONAL LEAD COMPANY New York, iII Broadway; Boston, 131 State Street; Buffalo, 16 Oak Street; Chicago, 900 West i8th Street; Cincinnati, 659 Free man Avenue; Cleveland, 820 West Superior Avenue; St Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Pa., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street.