National Geographic : 1925 Dec
GREATEST BARGAIN IN 157 YEARS! The Famous Britannica SFm at nearly half price! if you act promptly THE Encyclopaedia Bri tannica in the New Form is the biggest seller in the book world. It is the best value ever offered in the 157 years of the Britannica's history! Now-today-you can buy this library of knowl edge-the equivalent of 476 books of ordinary size-for much less than the cost of a typewriter, phonograph, washing machine or a good radio set. The low price of the Britan nica in the New Form is remark able-"The bargain of a lifetime," is the comment of thousands. And you, too, can own this great work. At a saving of 46% An innovation in publishing en ables us to offer you the complete Britannica in the New Form at a saving of 46 per cent on the price of the famous Cambridge issue! And the set of 16 double volumes, beautifully bound in cloth or in half-morocco, will be delivered to your home or office for a small first payment. The Britannica in the New Form is identical in contents with the Cambridge issue, the famous large page, large type issue Britan nica which is known throughout the civilized world and sells for twice as much. It is the latest revised, complete and unabridged edition of this famous work. It contains 49,000,000 words, 15,600 illus trations, 33,000 pages, 500,000 facts-it would cost more than $1000 for this material, buying single volumes of average size! The Britannica is as interesting as it is authoritative. Every article is easy to find. Its narrative style holds the reader's attention. Every subject of human interest is covered-art, literature, invention, the latest developments in mod ern science, history, biography, a complete, unbiased story of the World War and its momentous consequences. . . Think what you could do with such a fund of authentic information. Why the price is so low The Britannica in the New Form is the result of years of research, combined with the recommenda tions of Britannica owners. The following innovations in publishing made possible great savings: - Binding the com plete Britannica in 16 double volumes instead of 32 single volumes. - Using thin yet du rable Britannica Opacity Paper 2400 tons pur chased at a very favorable price. - Printing the New Form from the plates of the latest revised, large plates of the bridge issue, thereby sav ing the cost of setting up 33,000 pages of type. These sav ings make the Britannica in the New Form the greatest book in the world -at the lowest price. Only 3605 sets left Thirty-six thousand sets of the New Form were sold since it was brought out. And only 3605 sets of a fourth printing of 10,000 sets remain unsold . . Write today for interest ing book-free Send the coupon below. We will send you particulars of this offer - a description of the Britannica in the New Form-reproduction of many specimen pages-the story of how such a low price was made possible. . . . All yours free-in an instructive, interest ing 56-page book! type Cam THE ENCYCLOPEDIA BRITANNICA, INC. 342 Madison Avenue, New York NGM 5-3E Please send me complete information about the Encyclopaedia Britannica in the New Form. Also send me the illustrated, 56-page Specimen Book, full details of your present low-price offer and your easy plan of small monthly payments. This does not obligate me. N ame............ ....... ......... A ddress................ ............................... Beautiful nahogany-finish bookcase | free while this offer lasts! U-'