National Geographic : 1926 Oct
atshallIgive to ME when that extra dividend is declared ? THE sweetest of all money is money that comes unexpectedly. That un looked for birthday check from Uncle John, that extra cash dividend from Amal gamated Oil, that surprise-remittance from a forgotten borrower. These are velvet dollars. Not hard earned business dollars to be saved and put to work, but carefree, unreproaching dollars, gaily exhorting you to be a regular fellow and play Santa Claus to yourself. But because these cheerful and indul gent dollars may be pleasantly spent, they need not be fruitlessly spent. Invest them with your jeweler and get the maximum in day-by-day, year-m and year-out service and satisfaction, while still adding a per manent asset to your "life-estate." Invest them in that jeweled ring, that pearl pendant, those platinum cuff links or that Elgin watch you have long coveted ... Spend the income of your investment in the pride and pleasure of your posses sion, while retaining the principle in in trinsic and convertible value. Thus you may eat your cake and have it, too. ELGIN THE WATCH WORD FOR ELEGANCE AND EFFICIENCY AD DnnnSS Send for the TI NY TRE AS URE Bo oK, a delightful brochure of Gift Facts - Elgin National Watch Co., Dept. 49, Elgin Ill. -T, NAM ADRES A lkA f"